17 Aug 2022 Spa Business Handbook
 

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Spa Business Handbook - The long game

Industry insights

The long game


Always a key trend in the wellness industry, consumer interest in longevity has cranked up a few notches since the pandemic. Anna Bjurstam gives an insight into Six Senses’ new programme to lengthen lifespan

consumer Consumer interest in longevity has increased since the pandemic Philippe Vogelenzang
Alcohol is a poison which reduces sleep quality and slows down digestion LightField Studios/shutterstock

Since the pandemic hit we have noticed customers being more curious about their health and keen to take charge. The interest in wellness screening and people wanting to understand their wellness status has skyrocketed, which prompted the launch of a longevity programme, in Ibiza, called RoseBar, which leverages science, spirituality and preventative medicine to enhance healthspan and lengthen lifespan.

Working with a world class biotech company, RoseBar uses a number of diagnostic tests, including DNA analysis, wellness screening and blood tests to establish the real biological age and the pace of ageing. We also look at blood oxygen levels, heart rate variability, blood pressure and pulse waveform to build a full picture of health.

The information is fed into an AI system and related to scientific studies which is then interpreted by our experienced doctor to create a bespoke programme to help people pause the ageing process, this includes supplements, diet and exercise, bespoke treatments and therapies. The follow up includes a monthly coaching programme and individuals are encouraged to return for a comparative recalibration a few months later.

Biological age
Ageing is a disease, but longevity is down to the choices we make, coupled with genes. There is a difference between our chronological ages and our biological ages: people age at a rate of six months and two years each year, so you could be 50, but your biological age could be 45, or it could be 55.

Too much stress and too little sleep are the two main enemies for longevity and they work together – if you are stressed it impacts on sleep, which then adds to the stress. Inflammation in the body lowers the immune system which also has a negative impact on longevity. Trauma makes people more predisposed to get Alzheimers and the world has just lived through a collective trauma. We have a mental health epidemic coming our way.

Whichever way we look at it, alcohol is also very bad. It’s a poison, so the minute we drink our body has to work to tackle the invader. If we’re eating while drinking alcohol the food is stored as fat while the body sets to work metabolising the alcohol. Drinking alcohol also dramatically reduces the amount of deep sleep we get – in my case by 50 per cent.

Keep curious
While the majority of the interventions are scientifically proven (see boxout), we also use some which we know work but aren’t backed up by science, such as establishing a purpose in life. Research has found that curiosity is key to good mental health and longevity. In a polarised world, it also makes us less judgmental. It’s a hidden secret that people who are curious live longer and are more healthy.

Scientific elements: longevity testing platform, epigenetic testing, genetic testing, biological age testing, pace of age test, hallmarks of ageing test, PRP injections, exosome injections, vitamin, mineral and amino acid infusions, autologous MSCs, longevity plasma treatments, advanced neutraceuticals, circadian rhythm therapy.

Spirituality: energy medicine, finding joy and purpose, meditation, yoga, sound baths, group talks, coaching, gratitude practices, LK meditation and metta, IMT therapy, healing, Shamanic healing, love your heart programme, culturing curiosity and the sense of awe.

Longevity: nutrition, intermittent fasting, ketosis, movement, HIIT, massage, beauty, grounding, forest bathing, biohacking, immunotherapy, mental wellness, cryotherapy, breathwork.

About the author:

Anna Bjurstam is Six Senses’ wellness pioneer. Previously, she founded Raison d’Etre Spas, developing spa brands for a range of top companies including Aman Resorts, Ritz-Carlton and Four Seasons. She is a founding board member of Global Spa Summit


Originally published in Spa Business Handbook 2022 edition

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