28 Mar 2024 Spa Business Handbook
 

HOME
VIEW DIGITAL EDITION
CONTENTS
PROFILES
BUY HANDBOOK
JOBS
NEWS
PRODUCTS
ADVERTISE
CONTACT US
Sign up for FREE ezine
Current issue
Spa Business Handbook
Current issue

View this issue online

View this issue contents
Buy print edition

Download PDF

Previous issues
Spa Business Handbook
2021-2022 issue

View issue contents
View this issue online
Download PDF
Spa Business Handbook
2020-2021 issue

View issue contents
View this issue online
Download PDF
Spa Business Handbook
2019-2020 issue

View issue contents
View this issue online
Download PDF
Spa Business Handbook
2018-2019 issue

View issue contents
View this issue online
Download PDF
Spa Business Handbook
2017-2018 issue

View issue contents
View this issue online
Download PDF
Spa Business Handbook
2016 issue

View issue contents
View this issue online
Download PDF
Spa Business Handbook
2015 issue

View issue contents
View this issue online
Download PDF
Spa Business Handbook
2014 issue

View issue contents
View this issue online
Download PDF
Spa Business Handbook
2013 issue

View issue contents
View this issue online
Download PDF
Spa Business Handbook
2012 issue

View issue contents
View this issue online
Download PDF
Spa Business Handbook
2011 issue

View issue contents
View this issue online
Spa Business Handbook
2010 issue

View issue contents
View this issue online
Spa Business Handbook
2009 issue

View issue contents
View this issue online
Spa Business Handbook - Time to shine

Editor's letter

Time to shine


In the face of an unprecedented global pandemic, more consumers than ever before are now focused on their health. The spa and wellness industry has a chance to show the world how we can help.

Jane Kitchen, editor, Spa Business Handbook

What a year it’s been. At this point, we’re so used to the idea of COVID-19 that it’s difficult to remember a time before mask-wearing and social distancing.

In the early days of March, 2020, as lockdowns were just beginning in much of the Western world, I felt the shock and panic that so many others shared. And when I thought about the work that I do in the spa and wellness industry – tied so closely to the international travel market – I was quite sure it would all dry up.

Needless to say, I was wrong. Not only has this industry showed incredible resilience in the face of such an unexpected global crisis, but wellness, once again, seems to be on the rise – only this time, perhaps with a little less Instagram and a little more authenticity.

Numerous consumer surveys back this up; people have a new-found desire to keep their bodies as healthy as possible, and when all this is finally over, they’ll be clamouring for wellness travel with a hefty dose of nature (see page 13, pages 138-140 and pages 162-165).

For this year’s Spa Handbook, we turned to some of the brightest people in the industry to give us their thoughts on what lies ahead for spa and wellness (see pages 67-152).

While no one can truly know the future, we hope this collection of well-respected industry voices will help give shape to the wellness industry in 2021 and beyond; taken together, they form a snapshot of all the ways that we can collectively pivot in the face of such challenging times, and come out the other side stronger.

We are on the cusp of something new, and something big. The world we left behind in 2019 is in the past, and nothing will ever be quite the same as it was. This is the chance for our industry to really shine (there’s a reason we chose yellow for our cover) and to show the world all the ways that wellness can help build a bright new future.

Jane Kitchen, editor, Spa Business Handbook | [email protected] | @SpaBusinessJK


Originally published in Spa Business Handbook 2021 edition

Published by Leisure Media Tel: +44 (0)1462 431385 | Contact us | About us | Advertise | © 2024 Cybertrek Ltd